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Chatbots: Why your business needs them

Chatbots: Why your business needs them

Although chatbots have existed technically since 1960, they have gained prominence in recent years. Today, they are widely used by companies in different industries to facilitate the workload.

While some business chatbots are designed to answer basic questions, others are programmed to understand even complicated requests. So what are the different benefits of chatbots and why should you consider adopting them on the growth journey of your business? Check out this article!

Chatbot in practice

Chatbots are software applications that simulate real conversations between companies and their customers to understand what they want. Also known as conversational agents, they are present in desktop and web programs, mobile applications and SMS systems.

Although artificial intelligence (AI) and machine learning were used to embody human behaviour long before that, chatbot fever increased in 2016. Back then, Facebook used its own Messenger app to demonstrate how chatbots are a powerful customer service tool, regardless of the channels they use to talk to organizations.

Years later, from online retail to government, many companies came into the game and incorporated bot technology into their websites. It’s very common to find chatbots in service-only placeholders —although they have incredible potential to do more. Different goals imply different types of chatbots.

For simplicity, a chatbot is based on three basic actions:

  • understanding of human context and language;
  • analysis of user requests;
  • development of the best response.

Chatbot responses may be different. They can be generic text, a piece of information based on existing data, or even a question to point people in the right direction.

If a chatbot can’t properly understand what users say and identify what they want, it fails in its main task. We can say that a well-designed chatbot is focused on understanding and responding correctly as much as it’s ready to get smarter processing information patterns. Thanks to AI, these three basic chatbot actions are completely achievable.

Advantages of this technology

The recent global health crisis has placed the need to modernize communication with the client and improve internal processes. Consequently, companies have worked for digital transformation more than ever before. Interestingly, chatbots have been propelled to the forefront of these digitization efforts. The question is, are they really that good? What are the true benefits of chatbots in business?

Available 24 × 7

One of the best benefits of chatbots is their availability 24 hours a day, 7 days a week. Because they’re automated, they don’t take breaks.

Many companies offer 24/7 customer support throughout the year. However, this needs huge teams, with employees answering phone calls day after day. Yes, it’s nice to see how far a company can go to keep its customers happy.

But even with these enormous human resources at the organization’s disposal, customers still tend to wait. We bet you would have heard that song play when you called a customer service agent and expected a response from him.

The case of chatbots is totally different. Because they are automated to answer customer questions, they respond instantly and without tire.

This feature makes customers happy and happy. This also makes things much simpler when addressing international markets, because you no longer have to worry about hiring executives from clients who speak fluently from other countries.

Reduces operating cost

Implementing an advanced or fully functional chatbot is much cheaper and faster than hiring human resources for each task or building a cross-platform application.

A single person can handle only 1-2 people simultaneously and, if this exceeds, the process becomes difficult for an employee.

Hiring new executives (who can support customers throughout the year) and including other basic things for them can be very expensive for the company. It reduces the cost of the employee and, in addition, avoids human error. Chatbots will help companies save a lot of money and still be easily modifiable to meet multiple needs, depending on the application.

Offers personalized experience

Undeniably, “personalization” has always been one of the important needs of marketers. However, there was no scalable customization, especially in the “lead generation” funnel.

Chatbots are designed exclusively to give customers an interactive environment so they feel exactly how they would talk to anyone. So this means that chatbots can make the marketing process as personalized as one-to-one sales.

Therefore, chatbots collect information about visitors to your site and adapt according to your preferences.

Helps companies stay on trend

Messaging apps are becoming quite popular. Customers prefer to interact with brands through chat because it’s faster and easier to use. This provides an excellent opportunity for companies to reach many customers through chatbots while maintaining the trend of their customers.

Increases engagement and sales

If you really want to increase your sales, it’s crucial to keep your customers engaged. And for better engagement, companies implement chatbots for e-commerce, especially for social media marketing.

Facebook has one of the highest success rates to ask current customers to share their positive experiences. The flexible structure of chatbots makes them extremely easy to integrate with other platforms, increasing customer engagement in return.

A good example of this would be “online booking”. When a customer communicates with the chatbot and shows interest in booking, the bot immediately takes the customer to the booking page and closes the sale.

This makes the customer happy and satisfied because the service is fast and uncomplicated. Chatbots can also be programmed to sound natural and at the same time humorous, making them similar to humans. This makes the customer experience more enjoyable.

Monitors customer data and provides better insights

Chatbots are interactive tools. This makes them able to collect and evaluate a lot of data. They bring them together by communicating with different people, as humans do. Feedback or experiences shared by different customers can help improve your services, products, or make your site better for your visitors.

Let’s say, for example, if your online store or LP (Landing Page) has a good amount of organic traffic coming in but can’t convert, you can find out what’s really wrong with the help of chatbots.

A chatbot can tell you why customers are leaving your web page without making a purchase. It is also smart enough to track different patterns of behaviour. This can prominently influence your marketing decisions.

It can provide better insights into how things can be marketed differently to improve your business’s growth.

Automates repetitive tasks

Here’s the truth—no one likes to do the same task over and over again. In the case of humans, repetitive tasks are more prone to error. This is where chatbots play an important role.

Meets customer expectations

Chatbots are designed exclusively to bring brand values to a wide range of potential customers. They interact in a friendly way and build a good relationship with customers. Talking about customers, in particular, they look for simple business interactions. This requires practical answers to your questions or complaints.

Chatbots can understand problems clearly and provide possible solutions instantly. Here are some things chatbots can do to boost brands and help customers meet their requirements:

  • Higher open rate: A chatbot can interact with customers proactively and provide instant answers. Because of this, chatbots tend to have higher opening rates when compared to emails;
  • Increased engagement: A chatbot can easily send visual information about product offerings, new product launches, and other discounts to keep customers entertained. This, in turn, increases engagement;
  • Personalized experience: To see growth, it is vital for a company to provide a personalized experience across multiple touchpoints. This can be achieved by designing a nice and fun Chatbot interface. This increases sales and ensures customers are satisfied.

Because a customer can get the information they need at any time, they won’t feel frustrated anymore. He will no longer have to wait for an executive’s response or wait until the support schedule is opened. These factors take full care of “customer retention” and help them get positive feedback by increasing brand value in return.

Voice chatbot market

Building a bot is a legitimately new addition to most of the company’s to-do lists today. As we’ve talked about here, from shopping to online business, these bots with artificial intelligence technology in companies have dramatically transformed commerce.

In addition, business today has diversified greatly. Most of them operate in more than one line of products and services and consequently have different customer segments to serve. That’s why these companies look for progressive resources to handle customer interactions with ease and experience.

No doubt you’ve heard of Siri, Alexa or Google Home. These three are the most popular virtual assistants on the market. Before we dive into the world of voice chatbots, you need to know what virtual assistants are.

In fact, if you think chatbots and virtual assistants are the same, it’s not exactly like that. For starters, both are applications in the field of AI. In addition, they are used for process automation in companies. Perhaps because they have these similarities, they generate some confusion and can be given as the same thing. However, there are differences.

On the one hand, chatbots: in general, are used by companies as information collection interfaces because they are seen as tools to improve customer service. Users have questions about a product, and the chatbot, through the know-how that has been instilled in it, responds automatically.

On the other hand, virtual assistants: Help you with daily tasks, usually through voice commands. You can ask them to schedule a meeting or even point notes to a work presentation. If you think about it, they are similar to human personal assistants. In addition to these small tasks, intelligent virtual assistants can access information from the cloud to answer your questions.

Now that you know the difference between chatbots and virtual assistants, it’s easier to understand what voice bots are.

What are voice Bots really?

If you take into account the already mentioned characteristics of chatbots and virtual assistants, it can be said that voice bots are a fusion of both. Voice bots have the voice of virtual assistants, but maintain the functions of a chatbot.

They are chatbots, like those used for customer service, but have the audio option. In other words, instead of writing, you can talk, just like you do with virtual assistants. In this way, interactions become even more dynamic and instantaneous.

It is necessary to take into account that, when writing, people are much more careful, and in speech are more carefree. All the peculiarities that you already had in your database, referring to language, now increase with the specificities found in speech.


Well, now that you know a lot about the technical aspects of chatbots and how they can contribute to your business in practice, let’s talk a little bit about numbers that reinforce why chatbots —especially voice bots—are more than just a trend.

For starters, nowadays, smartphones can compete a lot with computers, and this can be seen in traffic, which is increasing on mobile devices. In 2019, according to Quoracreative,80% of users already preferred to do mobile searches.

According to Markets and Markets, the size of the global conversational AI market is expected to grow from $4.2 billion in 2019 to $15.7 billion in 2024, at a compound annual growth rate (CAGR) of 30.2 per cent. According to  IDC, by 2024, more than 50% of user interactions will be increased by natural language, augmented and virtual realities and computer vision. Artificial intelligence will be the new user interface and will redefine their experiences.

To top it off, users are already used to interactions like, “Ok Google, what’s in my calendar today?”. According to Forbes, more than 50% of all searches by 2021 will be by voice. This is understandable since technology aims to facilitate the customer experience with your business.  Accenture’s  research says that “digital consumers prefer messaging platforms that have voice and text interfaces.”


Alexa is Amazon’s cloud-based voice service that powers millions of devices from the global giant. Amazon allowed third-party developers to integrate Alexa into their products, making it a widely used platform.

It allows you to create natural voice experiences, thus providing a highly intuitive method of interacting with technology. Amazon offers many tools, APIs, and references, allowing developers to customize Alexa for their products.

In other words, Alexa has a feature-rich offering that enables the development of highly interactive chatbots. Chatbots developed with Alexa are mainly voice-based. They provide customers with a highly interactive user experience. Some of the most important features of Alexa are as follows.

Skill creation

Alexa allows you to create millions of cloud-based skills to perform various functions. You can provide games, information, services, entertainment experiences and more to engage your customers.

Device integration

You can easily integrate Alexa into your devices or control them with your voice. The Alexa voice experience enables the combined user experience as well as intelligent device control. The wizard can also be used to manage Bluetooth-controlled devices.

Automatic voice recognition

Alexa is powered by ASR technology, which allows many applications to understand what speech is. They then convert the statement into appropriate commands and perform the necessary functions. This will allow it to complete tasks faster and without problems.

Google Home

As the name suggests, Google Home is Google’s voice assistance service. Initially, it was only part of Android and Google devices. Let’s talk about some of the wizard’s features.

Voice profile recognition

The Google assistant can recognize different people based on their voice profiles. It allows it to adjust your voice responses accordingly. Any other system does not yet offer this feature.

Understanding the context

Google Home understands the meaning of a command’s background. It allows him to understand the intent of the question and thus offer an appropriate answer.

Coordination reduction

The Google assistant can handle multiple commands at the same time, allowing you to complete multiple tasks quickly with ease. It’s more of a feature that’s not available on any other device.

Easy Integration

Although initially it was designed only for Android and Google devices. Google Assistant can now be easily integrated into devices from other manufacturers. It is easily compatible with smart devices, thus ensuring easy control of a smart home.

Success stories

Voice bots are already part of our daily life. Interacting with some type of bot is now common for most, whether you’re using a voice assistant like Alexa or Google Home, or engaging with chatbots in customer support conversations. Just to exemplify, we’re going to three successful cases.


In an effort to make its digital services more communicative, MasterCard now offers a chatbot on Facebook Messenger. The MasterCard bot allows customers to access their accounts through one of the world’s leading messaging apps. MasterCard customers can use the bot to review their account balances, purchase history and spending habits, as well as make payments. The bot also provides updates to customers on the benefits of the cardholder and makes contextual offers.

American Express

Like the MasterCard bot, the American Express (AmEx) bot allows AmEx customers to access their accounts through Facebook Messenger. The AmEx bot offers customers real-time purchase notifications, reminders of cardholder benefits, and contextual recommendations. AmEx customers can even link a credit card to their Facebook account using the “Add a card” feature to allow in-app purchases.


Chatbots may be more prevalent in the customer service industry, but that hasn’t stopped the big media conglomerate Disney from using technology to engage younger audiences, as it did with a chatbot that featured a character from the 2016 family crime story, Zootopia.

The entertainment giant invited fans of the film to solve crimes with Lieutenant Judy Hopps, the film’s tenacious long-eared protagonist. Children can help Lieutenant Hopps investigate mysteries such as those in the film by interacting with the bot, which explores investigative paths based on user input. Users can make suggestions for Lieutenant Hopps’ investigations, to which the chatbot would respond.

In short, this is definitely one of the most innovative uses of chatbot technology, and we’ll probably see more in the coming years.

Custom Chatbot

Companies are looking for a smart chatbot that understands customer intent, has a two-way semantic conversation, and provides fast customer service. A custom AI or NLP-based chatbot integrated into your business ecosystem will bring great results, delivering effective customer service. For this, a software development company can be an excellent ally.

A custom chatbot has a multitude of AI-based features that provide context-based or intent-based personalization or advice, improving the customer experience.

Chatbots have great potential to close the personalization gap on online channels such as website and email, where personalization is applied on a large scale: email lists are segmented into groups, sites can serve a gender-specific version of a user-relevant site.

What drives future chatbots?

A mixture of natural language processing and processing  (NLP and NLU) is already found in AI chatbots. Natural language generation (NLG) allows bots to respond in a user-like tone of voice to build a relationship.

Features such as mood tracking and a better understanding of the customer will also help them provide enhanced service. Persistent bots will remember previous conversations and can compare them to guide user choices and options.

Chatbots offer many benefits to businesses, saving money and increasing sales and conversion rates. With the advances of AI, NLP and machine learning, they are set to become increasingly intelligent, leaving the future of chatbots very promising.

Chatbots are just one of the drivers of digital transformation in business.

Risk Management: Why it is important and how to implement it

Risk Management: Why it is important and how to implement it

Risk management can be described as a set of practices and processes that allow the company’s controllers and those responsible for their projects to identify risks to which the projects and the business are predisposed to. This allows for solutions to problems to be identified quickly.

Taking into account the purpose of risk management, it is easy to realize that it is a fundamental practice because it has the potential to prevent companies, who execute it properly, from suffering loss of resources such as time and capital. This makes it an indispensable tactic in an intelligent management model!

Now that you know what risk management is, and understand why it’s so important, continue reading and find out how to implement it in your company!

Create a plan to manage crises

The purpose of a risk management plan is to detail how to tackle specific risks and handle those risks appropriately so that you can mitigate or eliminate threats to the project, task and outcomes. Some factors that allow for this method to be successful include:

  • the team responsible for the project;
  • the strategic methodology that the team will adopt;
  • the tools that will be at your disposal.

These features and how they will be effectuated must be defined according to the demands of the project. This means that if the requirements change, the plan must be adjusted to remain aligned with the objective.

Identify which risks the project is subject to

Once the team responsible for risk management has been established and has received the necessary tools to perform its functions, it is up to the team to map out all the failures and events to which the project is subject.

In this context, it is interesting to note that risks can be divided into the following groups:

  • known risks — possible events that the team has already identified;
  • unknown risks — possible events that the team has not identified;
  • negative risks — potential problems for the ongoing project;
  • positive risks – potential benefits for the ongoing project;
  • individual risks — events capable of affecting a single stage of the project;
  • risks — events that could affect the entire project.

Analyse risks qualitatively

Qualitative risk analysis aims to evaluate all individual risks and check factors such as damage, which can be caused by them and the probability of them occurring. This process is necessary for the team to be able to devote a responsible member to handle each individual risk. The role of this person is to think of strategies to solve, or mitigate the impacts caused by the risk under his supervision.

Quantatively analyse risks

In short, we can say that quantitative risk analysis is an in-depth version of qualitative analysis. This is because it is elaborated based on the study of strategic data. That is, to implement it correctly, the company needs to rely on a solution in big data.

The great advantage of this analysis is that it is able to point out factors such as the probability of occurrence of risks and their impacts in a more accurate way, thus increasing the efficiency of risk management.

Create answers to identified risks

Once the risks are properly mapped and analyzed, the team must devise a series of strategies to deal with them. To ensure the effectiveness of the solutions developed by the team, they must meet the following criteria:

  • the characteristics of the project;
  • the budget made available by the company;
  • approval of managers and project managers.

Considering how risk management can benefit a company’s operations, it’s easy to come to the conclusion that providing those responsible with the best tools is a good idea. In this context, the use of technologies, such as artificial intelligence and machine learning, emerge as very interesting options!

A software endowed with these technologies is able to analyze data in a more agile and efficient way, thus generating a series of useful insights about the probabilities of occurrence of events and the impacts that they can bring to the project.

To guarantee the efficiency of the software and its functionalities, it is necessary to be developed by a serious and reliable company, such as Kazap Technology!

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Agile methodology, how to use it in your business

Agile methodology, how to use it in your business

To ensure that the company can adapt quickly to changes in the market, ensuring its position and conquering new spaces, it is natural that its controllers constantly seek more efficient management techniques. In this context, we can say that the agile methodology presents itself as an interesting solution.

This is because by implementing it, a company can optimize its routines and processes. In this way, you can use your resources smartly, improving your results.

Would you like to have access to these benefits? Please read this article, find out what the agile methodology is,  and learn how to use it in your company!

What is Agile methodology?

In summary, it is a management concept that aims to make a company’s processes more flexible, making room for them to be adjusted more easily to the goal that must be achieved.

Although the methodology was created to optimize software development, its principles can be widely applied in managing other types of projects.

Unlike more traditional management strategies, where all stages are documented in the planning phase, in the agile methodology, a shorter plan and execution processes are implemented.

This feature speeds up all procedures so that the project is put into action more quickly, allowing adjustments to be made in less time.

What are its characteristics?

To understand what agile methodology is and its advantages, it is important that you know its main characteristics. Check out some of them:

Fast deliveries

When we think about the characteristics of the agile methodology, it is likely that the most striking is the speed with which it makes the product prepared to the final consumer-available. This care benefits the customer by allowing them early access to the solution they have contracted and still makes room for errors to be identified quickly.

This concept can be adapted to any type of project. The important thing is that the responsible team divides it into stages, implementing them as quickly as possible. This, of course, taking proper care to avoid serious errors and damage.

Opening for adjustments and modifications

When the project is made available in advance, the client can quickly identify errors and failures, as well as the points that can be optimized. The team’s ability to receive these demands is the differential that makes the software more efficient and complete.

Even in projects that are not related to software development, this adaptation is fundamental. After all, through it, the work can be continuously improved and have its results optimized.

Maintain frequency in deliveries

By maintaining frequent deliveries,   the agile methodology enables the customer to verify the route the delivery has taken. In addition, this feature allows you to better enjoy the features it is looking for. Therefore, new software modules should be released whenever possible.

Regardless of the type of project, the presentation of new steps is always beneficial. After all, it brings the company closer to the goal that must be achieved and also allows the team of managers to identify failures and other points that can be optimized.

What are the main types?

Finally, it is important to emphasize that there are several types of agile methodologies, each aligned with a type of operation. Among its main aspects, we can cite the following as an example:


Developed by the Japanese company Toyota, this still in the ’60s, Kanban can be considered one of the most efficient agile methodologies. Through it, the responsible team can view all the steps of a project and identify possible failures.

Its implementation requires that a frame be divided into 3 columns, which must be named as “to do”, “doing” and “done”. Then the project procedures must be written on small papers and pasted into the column that corresponds to their execution state. As the processes are carried out, the responsible must exchange them, so that they always stay in the corresponding columns.


Scrum, in turn, aims to define the role of each team member, making evident the functions that must be performed by each participant. Another interesting point about this methodology is that it works with a series of frequent meetings, in which the scope of the project is discussed and the information related to it is properly shared between the team and customers.

Now that you know what the agile methodology is, what are its main characteristics and how to implement it in your company, do not waste time and start enjoying the benefits of this concept.

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Innovation Management process: How important is it and how to implement it?

Innovation Management process: How important is it and how to implement it?

In a highly competitive market, companies need to optimize the way they use their resources. This is necessary to keep them relevant to their customers. In this scenario, the implementation of innovation management is of great importance.

Through it, companies of all sizes and areas of activity can face their processes and the market they are targeting in a completely new way. This allows them to find opportunities for improvement and even new approaches and actions.

Would you like to understand more about this management model? Then read this article and find out how to use innovation management for the benefit of your company!

What is innovation management?

Innovation can be described as creating or updating something to generate value and thus benefitting individuals. By rethinking a company’s processes and analyzing the market in which it operates more accurately, managers can observe several opportunities to cut costs, increase production levels and even develop new products.

In this context, the process of systematization of innovations, elaborated to constantly improving a company’s operation with new ideas and strategies, is what we call innovation management.

It is important because it helps companies develop new concepts for processes, products and services, making room for them to become more competitive. This allows them to grow healthily even in competitive markets.

How to implement it in a company?

Given the benefits of this systematization and innovation process, it’s easy to see that it’s worth implementing. Continue reading to find out how to perform this task!

Establish the company’s culture of innovation

Innovative companies have their professionals prepared to think about the execution of activities in an analytical way, which optimizes the discovery of new opportunities. To reach this level, obviously, a company needs to prepare.

First, it is important to have an innovation sector responsible, both for receiving and developing new ideas and for analyzing and putting them into action when they are able to generate value for the company. Since innovation is directly linked to autonomy, this sector must necessarily be registered in the organization chart of the company with proper status. The innovation industry also needs to have its own manager to manage it, managing innovation strategies and monitoring its performance.

The company also needs to empower its employees so that they have a closer look at corporate processes. It should provide a channel for employees to communicate their ideas.

Finally, the participation of employees in the innovation process should be encouraged. This means, among other things, that your ideas must be heard. If they are unfeasible, it is up to the manager to point out the flawed points in his proposal, in a didactic way, without embarrassing them.

Search for success stories

Even when managers decide to support the innovative culture, it is common that there are some doubts and frictions in this process. After all, it involves the company’s resources and tends to require changes that, at least in the beginning, can generate some discomfort.

To mitigate possible frictions, it is a great idea for the manager and his team to make a case study and gather information about companies that have succeeded with innovation management. Although simple, this attitude helps reassure other business controllers and increases their support for the project.

Consider the importance of information

When we think of innovation, one of the most important factors is access to information. This is because, without a reliable data source, the task of identifying opportunities, whether related to increasing productivity or creating new products and services, becomes impractical.

For this reason, technologies such as Big Data and Machine Learning are important. Through them, the innovation team can access all the data it needs to perform its functions.

Use Technology to your advantage

The intelligent use of technologies is inherent in the innovation process. To implement innovative management in a company, the personnel responsible for the task need to use the tools at their disposal wisely.

Among these tools, cloud computing can be seen as one of the most important. By outsourcing the computing power of a cloud server, the company can implement data capture and analysis solutions without investing in a more robust IT framework. This is beneficial as it does not compromise factors such as safety and efficiency.

Software and applications are also handy tools for this process. Depending on their functions, they can perform tasks such as optimizing data calculation and monitoring processes practised by the company. They can also be used in favour of team communication or in carrying out other activities indispensable for implementing innovation management in the company.

What are the main challenges involved in managing innovation?

Although innovation management has many advantages for companies, it is undeniable that, when implementing new processes, some mistakes tend to arise. Thus, correctly addressing the risks is one of the biggest challenges related to this procedure.

In this case, the risks of each project must be properly weighed before it is implemented. It is worth mentioning that even if the idea is not successful, the innovation sector can obtain a lot of useful data by analyzing the factors that made it unfeasible.

Another challenge of innovation management is the task of raising funds to finance projects. The best way to deal with this problem is to conduct a very detailed case study and make use of solid data to convince other managers. This same care should be taken in the elaboration of specific projects.

In a competitive market, companies that rely on innovation management are more likely to develop. However, to acquire this status, it is necessary to prepare employees to acquire a more analytical view of processes and the market. The intelligent use of technologies, especially those that optimize data storage and verification, is also critical.

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Clean code: how does it work and why it is important

Clean code: how does it work and why it is important

The Clean Code, can be freely defined as, a code development method created to simplify both its elaboration and interpretation by the developer.

Through this methodology, all software development or an application tends to become simpler and more intuitive, less error-prone. Features that make its use highly recommended.

Taking these facts into consideration, we chose to develop this content on the Clean Code. Continue reading, find out how Clean Code works and understand its importance!

How does Clean Code work?

In a competitive environment where developers need to perform their functions in an agile manner to maintain a steady stream of deliveries to their bosses and customers, functionality often gets prioritized than the code’s efficiency. This ends up causing poorly designed projects to be done.

Thinking about the problems that this attitude can entail, Clean Code establishes a series of good practices so that, from its initial stages, the code is developed cleanly and efficiently.

What’s the importance to you?

The big question is that no matter how much an application works if your code is too complex or confusing, the task of identifying and fixing security flaws tends to become much more difficult.

Another point to consider is that over time, regardless of the programming language used, the code needs to be updated so that the application remains useful. In this case, a poorly crafted coding can take a long time for the team or even force professionals to develop another one from scratch.

How do I implement Clean Code?

Now that you know how Clean Code works and understand why it’s so important, discover some of the fundamental practices for implementing this methodology!

Scout rule

Boy Scout groups, very common in countries like the United States, follow a rule that says that whenever they leave a region, it should be even cleaner than by the time they arrived.

If we translate this standard into Clean Code, we can say that when a developer accesses code, regardless of the reason, they must make adjustments to make the encoding in question cleaner than they found it.

Don’t Repeat Yourself (DRY)

Don’t Repeat Yourself is a Code Clean principle that claims that encoding cannot have more than one application performing a particular function. The purpose of DRY is to make code cleaner and smarter by eliminating ambiguities.

Error handling

As well as code it is possible that some error occurs while running the software. In this context, error handling can be described as the task of preparing the encoding so that, even in an adverse situation, it continues to work.

This concept is very much tied to a phrase by author Michael Feathers that says:

“Programmers are responsible for ensuring that even if something goes wrong, the code continues to play the role for which it was developed.”

clean code is an indispensable tool for the code of the software to be efficient. Thanks to its characteristics, this methodology makes room for applications to operate more safely and be updated more quickly. Taking these facts into account, it is easy to conclude that it should be implemented!

Do you intend to adopt Clean Code in your development projects? Already making use of a similar methodology? Leave a comment and share with us how you see this theme!