An intelligent virtual assistant (IVA) or intelligent/virtual personal assistant (IPA/VPA) gained more prominence with the launch of Amazon Alexa. The use of this technology, developed to facilitate people’s lives through artificial intelligence solutions, is already frequent in our daily lives. However, there are still many doubts about the topic.
Just knowing that engagement impacts a brand’s success, it’s still a big challenge to know how to engage customers digitally. With this in mind, we have gathered in this article the main information on the subject. Continue reading and check it out!
In an increasingly disputed market, where high competition leads companies to invest constantly in technologies, tools aligned with the reality of the business tend to be very useful. In this context, custom-made software development emerges as an innovative response.
Disruptive innovation happens when a product or service creates a new market and destabilizes competition to the point of taking its place as top of mind. It is not necessary to reinvent the wheel, just find a simpler or cheaper way to offer a product or service, or reach an audience that did not have access to an area that was restricted.