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Mobile apps help businesses increase their productivity
The popularization of mobile devices has caused a large part of the population to use mobile apps in their daily lives, either to talk to friends, to share photos and videos of their routines or even to work. But users don’t use their devices just for leisure and entertainment. Mobile devices, such as mobile phones and […]
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Discover the importance of disruptive innovation!
Disruptive innovation happens when a product or service creates a new market and destabilizes competition to the point of taking its place as top of mind. It is not necessary to reinvent the wheel, just find a simpler or cheaper way to offer a product or service, or reach an audience that did not have access to an area that was restricted.
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Master the power of conversational interfaces
Today, through applications and software, people have access to a wide range of services and information, which tend to make their day-to-day simpler. Over time, this technology has evolved in order to become increasingly humanized and intuitive. It is interesting to note that even without knowing what conversational interfaces are, many people ...
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Custom-made software development: 4 awesome advantages for your business
In an increasingly disputed market, where high competition leads companies to invest constantly in technologies, tools aligned with the reality of the business tend to be very useful. In this context, custom-made software development emerges as an innovative response.
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4 IT leadership skills you should develop
IT leadership is one of the most important factors for the success of a company, as it is precisely the Chief Information Officer (CIO) responsible for the interaction between managers and the team of employees in the Information Technology sector. To fulfill this role, it is necessary that the professional is trained and has experience both in ...
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Why you should digitally captivate your customers with these 4 pro tips
Just knowing that engagement impacts a brand's success, it's still a big challenge to know how to engage customers digitally. With this in mind, we have gathered in this article the main information on the subject. Continue reading and check it out!
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Intelligent Virtual Assistants, how they can help you?
An intelligent virtual assistant (IVA) or intelligent/virtual personal assistant (IPA/VPA) gained more prominence with the launch of Amazon Alexa. The use of this technology, developed to facilitate people's lives through artificial intelligence solutions, is already frequent in our daily lives. However, there are still many doubts about the topic.
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5 customer loyalty strategies for you to adopt in the company
One of the biggest assets of any business is to be able to count on a loyal audience. Therefore, investing in customer loyalty strategies is essential to increase sales, build a good image and improve the chances of growth.
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Learn about the best agile project management methodologies
How to ensure better results from an IT team in your projects? You probably already know that this management can be extremely challenging, especially if there is no good planning and an efficient approach is not used. Deadlines can be extended too much, costs become uncontrolled, and there is a risk that the final product will not please the cu...
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Bring your own device (BYOD): what is it and what are the advantages?
The pandemic of the new coronavirus encouraged many companies to rethink their work models because, in addition to investing in technology to allow teams to continue to act remotely during this period, organizations and professionals realized the advantages of a home office. So with the implementation of BYOD, the physical space is no longer rel...
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Data Analytics: What it is and how to utilise it?
Data Analytics is one of the tools that should receive the most attention of companies that want to increase their competitiveness in the market. This technology makes it possible not only to optimize your decision-making process but also to map and implement projects and strategies more securely and efficiently.
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Decision-Making in Business: How does it work?
Decision Making in Business - How does it work? When we think of efficient management, the main point is the decision-making process in organizations. After all, if any mistake is made at this stage, the entire company's project may fail, causing a series of losses for its managers and owners.
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Information security in companies: what do you need to know about the subject?
In the age of information and digital transformation, new data is generated at all times, at an impressive speed. In this sense, it is, therefore, necessary to develop a security and protection infrastructure to manage this data and prevent problems. It is also necessary to consider that, nowadays, there are many dangers that companies face: [&h...
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Return to work during the pandemic: what are the most important precautions?
With the coronavirus pandemic, companies had to reinvent themselves in different ways. In addition to reshaping the business model, investing in delivery and the online environment, companies have also adopted protocols to ensure a safe return to work for their employees. To help you adapt to this new reality, we have prepared an article on [&he...
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CRM: what is it, and how to succeed at it
Adopting the right tools is one of the most important measures for an organization to achieve good results. In this sense, knowing how to choose a CRM that meets your needs is critical. In addition to managing and integrating customer data, the solution provides business intelligence. It is a great aid in the decision-making of...
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Ascertain the importance of UX/UI design to enhance your application and crush your competitors!
You are already aware that you need to create an application, whether it’s to streamline processes within your corporation or to offer to the general public, you now need to choose who will develop your project. Obviously the biggest concern is to make the right choice so that your app has the expected result and […]
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What is DataOps and why is it critical in your business?
Do you know what DataOps is? Like DevOps, it is an agile methodology used by data experts. In fact, mainly in the area of Information Technology (IT), the application of agile methods is very common to organize the scope of work when dividing projects into delivery cycles. When we talk about data, the use of […]
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Find out how your business can lower the churn rate
In a tight market, for a company to be successful it necessarily needs to know how to lower churn rate, especially if your business model is focused on providing services or the form of subscriptions. This is because, if this index is not properly evaluated, the company in question may lose sight of the number […]
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IT management: how to optimize management and improve company results?
Nowadays, it is much easier to understand the importance of technology for conducting business. Many magazines and publications dedicated exclusively to the world of finance, for example, already dedicate extensive articles on digital transformation. However, to add cutting-edge technology to your business properly and reap the rewards, you need...
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GDPR: How should companies comply
The General Data Protection Act is no longer exactly new and is already in place, so all companies that operate with data verification and processing need to prepare —which requires their leaders and managers to know how to fit the GDPR.
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Discover what Data Driven culture is and how to reap its benefits
What do Netflix and Marvel have in common? Besides producing audiovisual content? The two entertainment giants use data to create products that are increasingly aligned with the expectations of their consumers. That is, the Data Driven culture and it is in the DNA of the two. You’ve probably heard about Netflix’s Stranger Things seri...
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What is digital transformation and how to prepare for it?
According to the event Cultura Digital Latam, carried out by the training consultancy Exec, digital transformation is about people engagement. The concept, which defines a state in which operations and processes are totally dependent on new technologies, should begin to be implemented with employees, even before the tools. The characteristics of...
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Crisis: How affordable is it to invest in technology?
You may be in need of a new system, an enterprise application or even give that upgrade to the work tools you currently use, but at this current time in the market, fear or even doubt torments you with the following question: "In times of crisis, should I invest in technology?"
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Process automation: why it’s it important and how to implement it
When it comes to innovation and digital transformation, it is necessary to look at process automation as a fundamental principle. This strategy helps companies digitize operations, ensuring greater accuracy and cost savings in their operating network. Thus, it is possible to advance and optimize the results to align with the most modern trends. ...
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Business intelligence guide for your company
In times of digital transformation and the high market share dispute of all segments, Business Intelligence for business has become a vital strategy. The concept of this business intelligence, or BI, is nothing more than the union between technology and information. From a set of systems, processes, and tools, BI collects, organizes, store...
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IT outsourcing: More quality and time for your company
ng works? The concept comes into play when companies need external technical knowledge or skills, such as a team specializing in web or mobile development.
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Quick and easy guide to the Industrial Revolution 4.0
Have you heard about the industrial revolution 4.0? Well, It is a new production culture based on automated interaction, which takes place between a system and a device. The goal is to increase the efficiency of processes, reducing risks to employees and costs for the company. This scenario was only possible thanks to technologies such […]
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Solving your company technological needs with 5 simple steps
While each company is unique and has specific needs, there are common steps that are involved in developing a good plan to achieve significant technological change. Thinking and working with strategy can reduce costs and ensure compatibility with existing technology, addressing the situation and the specific needs of your organization. See in 5 ...
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Prescriptive analysis: Data science working for the future of your business
Data analysis and prescriptive analysis are not something new, in the past known only as Business Intelligence or descriptive analysis had the purpose of answering the question: "What happened within our organization?".
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ROI: the importance of it and how to calculate it in it
When we think about the success of a company, several factors are relevant and should be properly considered. Among them, the ROI (Return on Investment) in IT, should be considered as one of the most important. This is because this metric is powerful for evaluating the results obtained by the company’s Information Technology sector. Throug...
