Kazap Technologies
Why you should digitally captivate your customers with these 4 pro tips

Why you should digitally captivate your customers with these 4 pro tips

With Industrial Revolution 4.0, engagement has become an essential value to businesses. It describes the development of the relationship between brands and consumers in the digital age, building opportunities for interaction between the public and the company, in addition to leasing loyalty.

But even just knowing that engagement impacts a brand’s success, it’s still a big challenge to know how to engage customers digitally.

With this in mind, we have gathered in this article the main information on the subject. Continue reading and check it out!

How does customer engagement impact brand success?

We live in a world of strong competitiveness, in which brands have little time to win over customers. Purchase decisions reference information from various sources, but are processed in agile and dynamic ways.

A report by Forbes Insights pointed out that customer engagement can be converted to digital touchpoints. This allows brands to deliver unique, relevant, hyper-personalized, and scalable experiences, so that customer demand is met at the right time and on the right channel. This is what opens the path for loyalty and brand strengthening in the market.

How to engage customers digitally?

Now that you know how important engagement is to brand success, find out how to engage customers digitally through our tips. Check!

1. Develop a strategic planning

First of all, it’s essential that you know the target of your campaign, product or service. Through consumer surveys and data mining, try to understand the profile of customers who have the greatest potential to contact the company.

Knowing how your audience uses digital platforms provides more guidance for you to effectively reach and gain engagement. If your customers browse massively on mobile, for example, it is important to invest in lightweight platforms and images that can be processed by various data packets.

In your strategic planning, it is also important to know where the client is, both physically and digitally. This information helps to understand how long it can take the customer to get to the physical store, what are the limitations and the socioeconomic reality of the public, among others.

From the information gathered, you should outline the objectives and goals of your strategic plan, as well as indicators for measurement.

2. Invest in new technologies

By analyzing data about the public and their consumption habits, you can understand on which platforms to structure the brand’s communication actions, keep in mind that new technologies bring possibilities for innovative interactions, making conversations between brands and customers become an increasingly effective two-way process.

On the other hand, the technologies are new but people are the same: they want to be heard and know stories. Given this, use the new platforms to showcase your brand’s behind-the-scenes and build inspiring storytelling.  

Social media humanizes the brand and proposes more formal interactions. To utilize this, you need to understand the language used by your audience on each of the platforms. The Instagram used by a more corporate audience is not the same as an LGBTQ+ audience and in search of behaviour trends use.

3. Create communities and relevant content

Brands looking for how to engage customers digitally need to offer relevant content, which requires great mastery of what your business offers customers. So think outside the box! Red Bull, for example, is a brand of energy drinks, but understood the importance of being present in the routine of customers when they need energy, which leads them to invest in experiences that relate to music and sports, feeding an entire community.

For your brand to do the same, focus on the problems that the product proposes to solve. From this, you will create a trigger cycle of routine and reward that will engage your customers. Periodic events and gamified platforms are great resources to engage your customers digitally with your brand.

4. Reward the most engaged customers

By taking advantage of the hook on gamification, it is useful to reward users who get more involved. You can make a program where they will be entitled to first-hand news, free trials or small treats, such as discount codes and access to events which is a great way of captivating your audience digitally.

Finally, the company that wants to know how to engage customers digitally must monitor performance indicators, so that they will know which strategies are proving to be accurate and, with this, can act consistently before the public. If you liked this article, subscribe to our newsletter to receive our news by email and never miss out!

4 IT leadership skills you should develop

4 IT leadership skills you should develop

IT leadership is one of the most important factors for the success of a company, as it is precisely the Chief Information Officer (CIO) responsible for the interaction between managers and the team of employees in the Information Technology sector. To fulfill this role, it is necessary that the professional is trained and has experience both in the management and execution of the tasks performed by the team.

Taking into account the relevance of this position and its attributions, we created this content with information about the fundamental characteristics of IT leadership. Stay here with us and find out what they are!

1. Strategic vision

Regardless of the area in which you act, it is essential that the leader has a strategic vision. But it’s possible that this need is even greater when you think about the IT industry. After all, it is up to the CIO to define the technological solutions that will be adopted by the company, which is not a simple task.

For it to truly succeed, IT leadership needs to take into account the needs of the company and, according to them, identify the most appropriate tools. It is a job that requires training, experience, and constant updating.

2. Communication skills

While identifying the most useful solutions for business is important, this is not enough. The leader still needs to be able to demonstrate to other managers that the software and hardware he has the best value for money for the company —which can be especially difficult if his peers don’t understand the issue.

The professional should also be able to transmit to employees the decisions and strategies elaborated with the other managers, as well as to guide them so that the execution of their tasks occurs in the most efficient way possible.

3. Open mind

The leader needs to be open-minded to receive suggestions and acquire new knowledge. Thus, employees feel safe to reach the manager and make proposals. In a situation like this, IT management can figure out how to make a process more efficient, which would benefit the company as a whole.

In any case, regardless of the effectiveness or feasibility of the suggestion received, IT leadership should be respectful and listen carefully. If the idea is really unfeasible, the facts that make it impossible should be explained in an orderly manner, without any kind of debauchery. This attitude keeps the team motivated and confident, which encourages them to continue giving suggestions.

4. Ability to delegate

Finally, it is important that the leader knows how to delegate tasks so that they are performed more efficiently. Without this care, it can be fraught with work, which would obviously reduce your performance and could even affect your physical and mental health.

For this reason, it is essential that the CIO has a qualified team, with whom it can count on problem-solving and the execution of strategic activities.

It is noteworthy that the qualities mentioned above can be developed over time. With the support of the Human Resources sector, the company can empower its employees to develop the skills required by an IT leadership position.

Now that you know the main characteristics you need to have, what do you think about continuing to learn about this topic? Read our article that explains why you manage IT assets in your company!

What are the best ways to measure customer satisfaction rates?

What are the best ways to measure customer satisfaction rates?

When we think about the viability of a business, one of the most important factors is the customer satisfaction index in relation to the products and services offered. That’s because, without a consumer market, a company simply isn’t able to maintain its operation and make a profit. The question is: how do you accurately measure this index?

Read the rest of the article and find out how to identify how satisfied customers are with the service provided by your company!

Create a plan for data collection

You can evaluate the customer satisfaction rate using various methods, but the research requires the participation of a relevant number of people. After all, if only a small percentage of the company’s consumers participate in the process (such as 30%), the data collected will not be reliable enough to support decision-making.

For this reason, the first tip is for the company to create a data collection strategy that encourages the participation of its customers. For this to become simpler, it is interesting to note that this calculation already occurs at the time of purchase.

Target search

The process of purchasing and customer service usually consists of more than one step. The segmentation of the survey opens space for the company to be able to assess the level of customer satisfaction in each of them.

This concept is also important for companies dealing with various products or services, as the satisfaction rate may vary depending on the item or activity in question. By determining the data in a more specific way, the management team is able to base its decisions with more accurate information and stay faithful to the reality of the business.

Implement the Net Promoter Score (NPS) methodology

Net Promoter Score is one of the most efficient tools for measuring customer satisfaction. The reason for that is because from a single question, the method can precisely point out the number of people satisfied with the performance of the company.

NPS questions the customer, on a scale of 0 to 10, what are the chances that they recommend the product or service to their friends. Based on the results, the company can identify both promoter and detractor customers. Once this information is cleared, simply subtract the number of detractors from the total number of promoters and divide the amount determined by the number of responses. The result will be the NPS.

Check out how customers are ranked:

  • 0 to 6 — detractors;
  • 7 and 8 — passives;
  • 9 and 10 — satisfied.

Let’s say that in a survey of 100 customers, 50 gave grades 9 and 10; 10 gave grades 7 and 8; and 40 between 0 and 6. The calculation should be done as follows:

NPS = 50 – 40 / 100

NPS = 10 / 100

NPS = 10%

It is noteworthy that the NPS should be considered as an integer, and not as a percentage value. Once the value is found, the person responsible for the research should check, on the next scale, what the level of excellence of the company is. Understand that:

  • Area of excellence – between 75 and 100 points;
  • Quality area – between 50 and 74 points;
  • Improvement area – between 0 and 49 points;
  • Critical area  – between – 100 and – 1.

According to the parameters adopted by the process, the company we use as an example would be in the area of improvement, which means that it can improve in many respects to better serve customers.

By failing to determine customer satisfaction and implementing changes to raise this index, the business risks losing them to its competitors. Depending on the intensity, this problem may even derail your operation and, consequently, cause your bankruptcy.

Custom-made software development: 4 awesome advantages for your business

Custom-made software development: 4 awesome advantages for your business

In an increasingly disputed market, where high competition leads companies to invest constantly in technologies, tools aligned with the reality of the business tend to be very useful. In this context, custom-made software development emerges as an innovative response.

The more appropriate a solution is to the company’s demands, the greater its impacts on business’ efficiency and productivity. For this reason, having software designed specifically to meet a company’s demands allows for it to optimize its performance in a meaningful way.

Would you like to know more in-depth about such technology? Read the article and discover 4 benefits that custom-made software can bring to your business!

So what is bespoke software?  

As its name suggests, custom-made software is created, from its initial concept, to meet the needs of a single company. This feature allows technology to align with the company’s demands at a very high level, which makes it a tool capable of optimizing the productivity of the company and allowing the execution of employee tasks to be more efficient.

When we take into account the importance of efficiency in the operation of a company, it is easy to understand the differentials of custom-made software. Unlike out-of-the-end solutions which feature standardized functionality and customizable software that offer a certain level of customization, the functionalities of the bespoke software are thought, from start to finish, to meet the requester’s needs.

What are its main advantages?

Now that you understand better how technology works, continue reading and discover 4 of the benefits of custom-made software development!

1. Custom usability

When we think about the use of software, it is easy to focus too much on its functionalities which are in fact, very important and forget about another critical point: the end-user. It is important to always keep in mind that, as useful as a tool may be, it will not be able to present results if those responsible for using it are not able to use it to its full potential.

By adopting a customized solution, the applicant can inform the company responsible for developing important information about its employees, such as their levels of training and knowledge related to technologies. Based on this data, the development team is able to prepare a smarter, user-friendly project.

2. More agile adaptation process

As a rule, when a new tool is implemented in a company, there is a minimum period necessary for employees to learn their functions. The more complicated the technology, the greater that time-space is.

Since customize software development generates a solution designed with the end-user in mind, this learning curve is usually much smaller, which allows employees to adapt to new technology in a short period and begin to benefit from its functionalities and applications.

3. Reduced technology costs

Ready-made software, even customizable ones, often have a number of applications, which theoretically allows them to serve a larger group of customers and companies. The big issue is that each of these features has a cost, which is obviously included in the final price of the product.

For this reason, when adopting this type of tool, the entrepreneur needs to pay for a number of resources that are expendable for them. In addition, it is important to emphasize that a standardized solution may not satisfactorily meet the demands of the applicant.

4. Productivity optimization

Although ready-made software is able to meet some demands of the entrepreneur, it is imperative to take into account that it is used by other companies, which in practice equals their levels of productivity in this sector.

By having a custom-made solution, however, the applicant has access to a technology designed exclusively for their business, which gives him a real competitive advantage over his competitors and allows him to grow, more optimally, in the market in which he operates.

How to proceed to make your implementation successful?

Custom-made software development has the potential to increase the efficiency of all production steps in a company. It is necessary, however, that the applicant takes some care in its design and implementation. First, the entrepreneur needs to know in depth the demands of his company, in this context, accurate data calculation and the realization of process mappings are usually necessary.

The presentation of the company’s needs to the company responsible for developing the custom-made software can also be considered a critical task. For the project to be carried out quickly and efficiently, it is important that the applicant is able to pass information clearly to the development team.

Custom-made software is an indispensable tool for a company’s success. Taking this into account, it is easy to come to the conclusion that the developer responsible for it needs to rely on the appropriate training and experience. For this reason, before hiring the service, the applicant needs to research the references of the development team and evaluate their history in the market.

Without this care, the company could entrust the task to the wrong professionals and thus suffer from delays and even with the delivery of a solution failed or inefficient, which would cause damage and render useless all the effort made in the operation.

With the constant advance of technology, the market tends to become increasingly crowded for companies, regardless of the sector in which they operate. In this new scenario, the investment and use of customized solutions will be increasingly important and indispensable for the success of a company.

Thus, the adoption of custom-made software can be considered a fundamental attitude for companies wishing to grow in the market, attracting new customers.

Now that you have understood the importance of custom-made software development and its main benefits, how about meeting a serious company that has qualified and experienced professionals and is constantly evolving? Click on this link and discover our solutions!

Minimize IT costs with these 4 revolutionary smart hacks!

Minimize IT costs with these 4 revolutionary smart hacks!

With digital transformation, the IT industry has gained a new role within companies, much more strategic and aligned to core business. With this growth, infrastructure has increased, and so have costs, in this case, IT costs. With this being said, the great challenge for companies has become cost reduction, without harming the productivity and efficiency of internal processes.

To overcome this challenge, it is necessary to acquire technologies that increase the flexibility of infrastructure to meet the different demands that the company has throughout the year. In addition, it is important that there is a change in the way it is thought as a whole, understanding that it is no longer necessary to control all the resources of the sector and centralize processes.

In this post, we bring you 4 smart hacks to reduce the IT costs of your industry without losing the quality of work. Check the below!

Use cloud computing to your advantage

Dedicated servers account for much of the IT costs in an enterprise. To maintain this physical structure, expenses are required with devices, space, electricity, software license, and maintenance. In addition, not always the full potential of servers is harnessed.

Cloud computing gives the company the opportunity to optimize much of these costs. By migrating your servers to the cloud, the manager gets rid of all structural costs with physical devices and electricity, as well as gaining internal space. In addition, the company only pays for the resources it uses, gaining in scalability, integration, and mobility of its systems.

Automate repetitive tasks

Many bureaucratic and routine tasks, which were done manually by IT professionals, can be automated, with the adoption of systems equipped with artificial intelligence and with process robotization, reducing IT costs and the margin of error. A good IT management system, for example, allows the automation of tickets,  backups, software updates, patch installation, and whatever else can be automated through scripts.

Without the need to hire professionals to perform this type of activity, the company gains in efficiency and can move these employees to more complex tasks.

Third services

Small and medium-sized enterprises are not always able to maintain an internal IT team, since the focus is always to grow the business. The company can outsource various areas of IT, ranging from support to the development and innovation team. Hiring a company that has know-how in the sector, the manager can focus on his core business.

By not having to afford an entire team, the company reduces the cost of personnel, salaries, and charges, earns a punctual service, and with the best cost-benefit.

Host the cloud management system

Management software is responsible for integrating sectors into a company, process automation, activity optimization, and data centralization. But as we said above, maintaining an internal server increases the IT costs. So how can you have management software without a dedicated server? You can migrate it to the cloud.

Nowadays it is already possible to develop an entire system in the cloud, customized according to the needs of your company. With this virtualization, it will become simpler and more intuitive to reallocate resources for the better functioning of your management system and integration with other platforms — such as data mining tools, which enable accurate analysis of the data produced by the company’s ERP or CRM.  

All this optimization leads to increased efficiency and productivity, as well as a reduction in IT costs, changing the company’s level and putting it on the digital transformation map, without breaking the budget. For all this to be possible, it is important to perform a prior analysis of the processes in order to define which tools will effectively contribute to the reduction of money-hungry IT costs.

Want to better understand how to do this analysis? Then come see in the following post how to detect the need for new software solutions in your company.

Discover the importance of disruptive innovation!

Discover the importance of disruptive innovation!

In 1995, Clayton Christensen, a professor at Harvard University, coined the term disruptive innovation. He was inspired by the idea of “creative destruction” that had been created by Austrian economist Joseph Schumpeter, who used it to explain business cycles. Clayton predicted what would happen two decades later: the steady advance of disruptive technology-related innovation.

Christensen came to the conclusion that the functioning of capitalism happens in cycles and that every industrial or technological innovation eliminates the previous one and comes to dominate the market. If we look at companies that currently dominate areas that have already been monopolized by others, such as Netflix in relation to Blockbuster, we come to the conclusion that Clayton’s theory is being massively proven.

Want to better understand what disruptive innovation is, know its importance, and know success cases? Keep reading!

After all, what is disruptive innovation?

Disruptive Innovation
Disruptive Innovation diagram

Contrary to what many people can imagine, disruptive innovation is not synonymous with modernity or pure and simple innovation. As its name suggests, it is something that breaks with normality, that is, that changes a pre-established paradigm.

Disruptive innovation happens when a product or service creates a new market and destabilizes competition to the point of taking its place as top of mind. It is not necessary to reinvent the wheel, just find a simpler or cheaper way to offer a product or service, or reach an audience that did not have access to an area that was restricted.

In this scenario, companies start with a modest customer base, until there comes a point where an entire segment wins.

What are the success stories in disruptive innovation?

To facilitate their understanding of disruptive innovation, we go to practical cases of companies that have managed to snare markets that were considered consolidated. Here are some success stories:

  • Wikipedia — eliminated the need for printed encyclopedias such as Barsa;
  • Uber and 99Taxis — popularized car travel and gained a huge market share that was a monopoly for taxi drivers;
  • Netflix — started as a home DVD delivery company and saw potential in streaming distribution, ending Blockbuster’s failed monopoly;
  • Google — with a simple search in search engine we get any answer we need, eliminating the need for printed guides and phone books;
  • Nubank — the company saw an opportunity and offered an app-controlled, no-annuity-controlled credit card;
  • Spotify — has reborn the music distribution, which has been powerless for nearly a decade with piracy.

See a success story from one of Kazap’s partners

Disruptive innovation is not exclusive to international companies of global reach, Brazilian startups have been looking for new ways to deliver products and services that align with the new reality.

For example, Kakau, an insurance startup, broke with two traditional paradigms on its platform. First, offering, in addition to residential insurance, protection for items of considerable added value, which are unfortunately much targeted by criminals in large cities, such as smartphones and bicycles. Second, coming out of the traditional model of insurance sales with long-term loyalty contracts, offering monthly subscriptions, which can be cancelled when the user wants.

Going further, the company offers a plan with 24-hour assistance for bicycles, adding more value to the service and meeting another basic need of users. Thus, by thinking outside the traditional model, researching the target audience, and integrating technologies, Kakau places itself as a company that is always ready to respond to the needs of the market with agility and innovation.

Kazap assisted Kakau in this process by helping to rethink integration with payment gateways, focusing on the monthly subscription model. We developed the entire sales platform and internal controls that served as the basis for this innovation.

How to take the first steps to disruptive innovation?

There is no magic formula for a company to develop a product or service that achieves disruptive innovation, but changing organizational culture can accelerate this process. It is necessary that the team have a keen look and start to see the market and customers, always looking for opportunities and not just in search of sales.

A product or service that presents disruptive innovation has the following characteristics:

  • it needs to be essential, offering the customer something new that the competition has not yet seen, so that the company is no longer one more in the sector and becomes essential;
  • must have its own identity, that is, it is no use copying a successful company, and it is necessary to create its own history;
  • make a good planning, which involves mapping the market, knowing how to deliver the product or service and estimating the return.

We hope that with the reading of this post, you have understood what disruptive innovation is and how this concept can change a level company. Digital transformation is here to stay and some companies have already begun to consolidate at this new time, in several different areas. The sooner you start this search, the better the chances of finding your differential and dominating the market, who knows until the next revolution.

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